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Celebrities on board with ‘small steps’ clothing campaign
Under a new ‘small steps’ campaign which encourages Borough of Camden residents to take small steps to becoming more environmentally friendly, celebrities including Emma Thompson and Ridley Scott have donated items of clothing to the council for re-use rather than sending it to landfill.
At the launch event last Thursday 12 November at Swiss Cottage library, Camden Council vowed to work with national charity TRAID (Textile Recycling for Aid and International Development) to raise awareness of the urgent need to reduce the amount of textile waste sent to landfill. To date TRAID has successfully diverted 1022.3 tonnes of unwanted textiles from landfill sites in partnership with local London authorities, businesses and communities.
UK residents spend £46 billion on clothes and accessories every year and throw away 1.2 million tonnes of clothing. Discarded clothing and shoes are typically sent to landfill. Workshops will be running with designers from TRAID to provide a solution to this problem. Designers will provide tips and techniques to adjust update and revamp old clothes, providing a stylish alternative to buying new. The celebrity’s clothes will be restyled and turned into high street fashion pieces and fashion accessories.
Celebrities who have donated clothes include: Julian Clary (Christian Lacroix shirt), Emma Thompson (black Prada jacket), Ridley Scott (a cap from his new film Robin Hood), Victoria Wood (jumper) and Terry Gilliam (jeans).
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